Mustafa, a father of three, travelled to his hometown in Chicago with his family every summer. On their way back to Dubai, they always packed at least one suitcase of organic food for their kids. It was difficult for Mustafa to find quality organic food for his children in Dubai, and he wanted to change that. He founded Koita Milk in 2016, driven by his passion for healthy living and giving back to the community.

For three years, Mustafa listened to thousands of parents in the region, trying to understand their desire for "clean milk" for their families. He used focus groups, social media, and other innovative techniques to design a customer-driven product that people wanted: milk free of pesticides, artificial hormones, antibiotics, and preservatives, with a healthy and long-lasting freshness. Koita milk had to have a clean, creamy, and fresh taste, and cows had to be treated nicely because happy cows make happy milk.

Mustafa then searched for the best milk from the best cows on the best farms worldwide, looking at everything from the treatment of the cows to the environmental impacts of farm operations. After tasting milk from all over the world, he found the best milk of all on Italian organic, grass-fed cow farms.

Koita milk is fortified with Vitamins A & D3, is Halal certified, and packed in convenient, environmentally-friendly Tetra-Pak (paper, not plastic) packages. The company delivers Koita milk with the lowest environmental impact possible, following strict organic certification regulations, while distributing everywhere in the Middle East, Asia & Africa.

Mustafa's mission was to bring quality organic food to parents in the region, and with Koita Milk, he has done just that. He has created a brand that is not only dedicated to providing healthy and nutritious products but also environmentally conscious and socially responsible.