The story of Davide Barbero's company spans epochs, with a legacy that reaches back to 1838, discovered in official documents from the Church of Mombercelli d’Asti. This journey begins with Filippo Barbero and resonates through Melchiorre Barbero, whose role as a baker in 1838 connected tradition to the church's confections.

In 1883, the company's official birth marks Melchiorre Barbero's licensing to create and distribute nougat and “noasetti,” showcasing the beginnings of a confectionary saga. Recognition follows, with progress degrees from fairs and the prestigious “King Vittorio Emanuele white cross” prize, reflecting the family's craftsmanship.

With a shift to the 20th century, Davide Barbero guides the company's growth, and relocation to Brofferio Road solidifies its place in Asti's history. A marriage to Paola Gerbi intertwines the family's legacy with that of renowned cyclist Giovanni Gerbi. The legacy endures through generations, even triumphing over the flood of 1994.

Today, the lineage thrives with Giovanni and Davide at the helm, and a new chapter opens with the birth of Davide's son, Filippo. Barbero's tale isn't just about confections; it's a journey through time, resilience, and family, leaving a sweet imprint that continues to flourish, inspire, and pave the way for future flavours.