The Fiore family's love for their land and for its gastronomic heritage has very deep roots that go back to1940, the year in which Cataldo Fiore, founder of what is now an established reality in Italy and abroad, builds and he starts a wood-burning oven in Corato, a city north of Bari that is still the headquarters of the company, where the population, even during the Second World War, used to go to bake their own bread.

But you don't live on bread alone. Giuseppe, Antonio's son, knows this well, following his father in his business from an early age, so much so that he was fascinated by it and decided to make it his profession. He soon puts into practice his idea of ​​expanding the basket of products on sale at his father's bakery by adding to the by-now famous durum wheat flour and semolina bread, the production of tasty and many baked specialities such as dry biscuits, focaccia and taralli. Just the Tarallo, the flagship of the Fiore Panificio and of the whole of Puglia, will be the cornerstone of the Fiore di Puglia company that Giuseppe founded in 1990 and which he still leads with passion today together with his four children.

The quality of their products is evident in the long list of satisfied customers, including Casinetto, who sell Fiore di Puglia products in the UAE. From a small bakery in the city centre to a thriving international company, Fiore di Puglia is a story of hard work, passion, and a commitment to preserving the traditions of the past while embracing the opportunities of the future.