In 1965, Heinz Schürmann, inspired by the vibrant flavours of Italy, introduced "granini Trinkfrucht," a premium orange juice that brought a taste of “la dolce vita” to Germany. With a commitment to quality and a passion for fine food, Schürmann’s creation quickly became synonymous with authentic, refreshing fruit juices.

By 1969, Granini's iconic dimpled bottle was introduced, setting it apart with a unique and recognizable design. The 1970s saw the brand expand beyond Germany, first to Austria and then to Switzerland, while becoming a beloved name in households, notably gaining fame as the official juice supplier for the German football team during their victorious 1974 World Cup.

Throughout the decades, granini continued to grow, launching in new markets across Europe, including Spain in 1986, and introducing innovative products like fruit spritzers in the 1990s. By the new millennium, Granini was available in 16 countries, celebrated for its extraordinary fruitiness and superior taste. Today, with a presence in over 50 countries, granini remains committed to delivering new taste sensations and continues its legacy as the brand that brings the best of fruit to consumers worldwide.